Privacy Policy


Effective Immediately

Black Mothers’ Breastfeeding Association (“BMBFA,” “we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you opt in to receive communications from us, including via text messaging platforms such as SMS (Short Message Service) and MMS (Multimedia Messaging Service) through providers like SimpleTexting.

1. Information We Collect

We may collect personal information you voluntarily provide to us, including but not limited to:

  • Name

  • Phone number

  • Email address

  • Communication preferences

  • Program participation information (if applicable)

We collect this information when you:

  • Sign up for SMS and/or MMS alerts

  • Participate in our programs

  • Submit forms on our website

  • Interact with us via social media or at events

    2. Use of Information

We use the information collected to:

  • Send you updates, alerts, and educational content

  • Provide program and event reminders

  • Share relevant health-related resources and support

  • Distribute images, flyers, videos, and other media via MMS

  • Improve our services and communications

3. Text and Multimedia Messaging

By providing your mobile number and opting in, you consent to receive SMS and MMS messages from BMBFA. These may include text-only alerts (SMS) or multimedia messages containing images, videos, and other content (MMS). Message frequency may vary. Message and data rates may apply depending on your mobile carrier.

You can opt out of text and multimedia messages at any time by replying “STOP” to any message. For assistance, reply “HELP” or contact us at info@bmbfa.org.

4. Sharing of Information

We do not sell, rent, or trade your personal information. We may share your data with:

  • Service providers that support our communication efforts (e.g., SimpleTexting)

  • Government or funders in aggregate, non-identifiable form

  • Law enforcement or regulatory bodies as required by law

All third-party providers must agree to uphold confidentiality and security standards.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

6. Your Rights and Choices

You have the right to:

  • Opt out of SMS and MMS communications at any time

  • Request access to or deletion of your personal data